Business Strategy Checklist

When initiating a business strategy for either your own business or someone else’s, this audit checklist is designed to help to capture the stages you’ll need to review.

You’ll be able to identify the gaps and relevant areas of the business you’ll need to consider, to result in a robust business strategy for you or your client.

This guide, from brand partner Paul Culshaw, goes through the business plan, SWOT analysis, USP, market research, pricing, scaling and more!

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Meet Paul Culshaw

Paul Culshaw is a seasoned strategist, with over 25 years of corporate experience in digital marketing.

Paul is dedicated to empowering business owners to create their own strategies and navigate the complexities of digital marketing with simplicity to achieve sustainable growth.

Whether it's crafting effective business strategy, optimising content marketing strategies, or integrating AI tools, Paul’s holistic approach ensures that your business is always a strategic step ahead.