Certified Business Strategist
Leverage Your Problem-Solving Skills To Provide The #1 Most In-Demand Service In The Online Business World
Feeling frustrated watching businesses struggle to implement winning strategies?
Ever imagined yourself as the mastermind behind game-changing business solutions?
Gain the confidence you need to anticipate market trends, implement strategies, and lead teams to achieve exceptional results as a recognised Certified Business Strategist.
Become a Certified Business Strategist
Let’s start with a bold statement:
This certification will make you money.
Question. What is strategy?
Strategy isn’t just about how you make sales, it goes way deeper than that.
Because your marketing strategy can only be successful if it is drawn from your overall business strategy that underpins everything you do.
>> What are your values?
>> What is your vision?
>> What is your mission?
>> What is the ecosystem of your business model?
>> Do you have an exit or scaling plan?
Once you begin to recognise the importance of these fundamental foundations, you will be in a position to create the core of your strategy, and this is what helps the business when things get tough.
The bottom line is that without a strategy that goes deeper and wider, businesses fail in challenging economic times when they don’t need to.
This means that businesses are realising the importance of real business strategy – and you can help them.
As more people look for help with business strategy, it becomes a great financial opportunity for people to become certified in a method that works.
It is a win-win.
Creating an effective business strategy can…
Define your target market
Identify new opportunities
Analyse your competitors
Create a clear roadmap
The Certified Online Business Strategist qualification stops this from feeling like a daunting task.
Helping you be clear on everything from where you are right now, to where you want to be and how you are going to get there.
Often, business owners don’t even know where to start. Most stall because they don’t have the background knowledge of how to create the strategy that they need to stick to.
Then, when it comes to working with clients on their strategy they realise that their own strategies may not be as solid as they once thought.
The Certified Business Strategist helps business owners to create and build their own effective and comprehensive strategy.
With the knowledge that once this is done, they can use the model they have learnt from to teach this exact methodology to their clients.
This is perfect for you if:
You want to be CPD certified in online business strategy to demonstrate your credibility and expertise.
You want to branch out and become solely an online business strategist.
You want to increase your existing revenue using a proven method with your clients.
Course Content
Join the 8-week Certified Business Strategist programme. It's designed to give you personalised support with online group sessions each week with trusted partner and Certified Business Strategist, Paul Culshaw.
The next cohort starts on Tuesday 17th November 2026.
You'll work through the curriculum together, focusing on each key aspect of business strategy over weekly online calls. You'll also have plenty of time to implement what you've learned or catch up on session replays if needed.
There are 8 modules to complete:
Introduction to business strategy.
Using analysis for growth.
Business modelling and the PDE method.
Building the business through training and recruitment within your business needs.
Looking at your processes and operations.
Successful sales planning and execution, and the art of selling strategically.
Market and business research.
Scaling and expansion, looking at business culture in the different stages of business.
On completion, you will complete a case study exam which will be independently graded, before you are awarded your CPD accreditation.
Paul will stay in touch to guide you through the exam process, so you feel clear and confident on every step, including submission.
Remember, it's not a simple process to receive CPD certification, so rest assured, the level of content is at the very top level, otherwise it wouldn’t have been accredited.
So, what does the CPD-Certified Business Strategist Programme give you?
Become CPD-certified in online business strategy, giving you recognised professional accreditation to support your expertise.
Learn how to Plan, Develop and Execute strategy across the whole business, not just marketing, but areas including sales, operations, growth and longer-term direction.
Add business strategy to your existing services, or use the qualification as the foundation for developing a standalone business strategy offer.
Use a structured strategic approach with clients, helping them identify gaps, make better decisions and create more comprehensive business strategies.
Work through dedicated module workbooks designed to help you apply the learning rather than simply consume it.
Access recordings of the live sessions through your learning portal, so you can catch up if you miss a session or revisit important material.
Join the private Certified Business Strategist Facebook community for questions, discussion and support between sessions.
Receive Paul’s CBS Credibility Checklist after accreditation, showing you how to communicate your new qualification across social media, your website, email signature and other credibility touchpoints.
Plus! Pay in full and receive an additional private session with Paul
Choose the £2,000 pay-in-full option and you’ll also receive a:
90-minute Business Strategy Application Session with Paul worth £450.
The Strategy Application Call is designed to give you dedicated time to apply the frameworks from the programme directly to your own business, priorities and strategic decisions.
Ready to become a CPD-Certified Business Strategist?
Build the strategic skills to plan, develop and grow a stronger business and gain a recognised professional certification.
Pay in full and receive a private 90-minute Business Strategy Application Session with Paul, worth £450.
Prefer to spread the cost?
6 monthly payments of £350.
£2,100 total.
Meet Your Programme Coach, Paul Culshaw
Paul Culshaw is a Certified Business Strategist, Certified AI Innovator and founder of Recognition, a strategic marketing consultancy for businesses built around expertise.
With almost 30 years’ experience across marketing, SEO, digital strategy, websites, content and business strategy, Paul helps business owners turn expertise into clearer direction, stronger positioning and better commercial decisions.
As your programme coach and guide, Paul will help you apply the Certified Business Strategist methodology to your own business and client work, from mission, vision and planning through to sales, operations, growth and execution.
His approach is practical, structured and commercially focused: helping you move beyond reacting to what feels urgent and instead build a business around deliberate strategy, clearer decisions and sustainable progress.
You won’t just learn business strategy. Paul will help you understand how to use it confidently in the real decisions that shape a business.
